POHJOLA: Nordic Predators | Janne Pasanen x Novapuro

Welcome to the exclusive collaboration between Finnish wildlife photographer Janne Pasanen and Novapuro. The POHJOLA collection brings the majestic large predators of the North—lynxes, wolves, bears, and wolverines—to life on high-quality, sustainable streetwear.

Every piece in this collection features Janne's breathtaking photography, carefully adapted with a rugged, torn-edge aesthetic that reflects the raw and untamed beauty of the Nordic wilderness. Printed on eco-friendly, premium organic cotton, these garments are designed for nature lovers who value both authentic outdoor style and sustainable fashion.

Embrace the spirit of the Finnish forests and wear the wild.

Kokoelmat